The Planning Stages of Digital Marketing


In order to feel a sense of achievement, it is important to have the correct and best plan. For instance; imagine you are waiting for your personal interview where the interviewer is going to ask you particular set of questions. If you give unnecessary answers without proper planning and thinking, then you are bound to get rejected and lose the job. In the same manner, doing digital marketing also requires proper planning before it is to be executed. These are some of the important planning stages of digital marketing.

  1. Have Clear Objectives – From the start, it is important to have clear objectives. This will ensure the work-flow goes smoothly and no sort of confusion arises.
  2. Understand your Target Audience – After setting clear objectives, now is the time to segregate your target audience. Come up with a decision as to whether you are targeting the rich, average or the low-income people. Do this and then head over to the next step.
  3.  Understand and Learn from your Competitors – Ignoring your competitors will only result in loss. Make sure you are not in denial and learn about what and how differently your competitors do when it comes to dealing with their customers.
  4. Do Not Ignore your Budget Limitations – Digital marketing being cheap does not mean you are going to spend only a penny. There are tools where the rates are obviously different from one another. Moreover, if you require assistance from the bank, then you need to consider how much EMI you can pay.

You can also approach a genuine digital marketing company to set proper planning for your company.

Difference between Digital and Traditional Marketing


Marketing is regarded to be the most important tool for the success of any business. Not only does it help to grow but also to generate profit. In the earlier days, there was only one type of marketing known as traditional marketing. However, now there is another form of marketing called digital marketing.

  • Traditional Marketing –This is an old form of marketing where many companies relied heavily. Although this method is old, few companies still prefer to use this form of marketing. Addition of ad banners, advertising, door-to-door marketing, etc. are some of the methods of this form of marketing.
  • Digital Marketing – It is the new version of marketing. With the help of digital platforms, a company’s product or service can be promoted.

The Differences

  • Communication – Both can offer communicating with customers. However, digital marketing makes it quicker and easier over traditional marketing.
  • Global Reach – When it comes to reaching your customers globally, digital marketing is way faster than traditional.
  • Time – Promoting a business is faster via digital marketing allowing companies to save a lot of time and focus on other tools.
  • Work – The work of traditional marketing requires an individual to travel more. Whereas, digital marketing can be done from home, coffee shops literally anywhere. All you need is a laptop and an internet connection for digital marketing work.
  • Potential – Since technology is going to keep improving, this is going to have a better impact on digital marketing.

You can always take digital marketing consult who offer digital marketing services.